The Club now has the means to communicate by email with individuals and groups, and to target mailings to the needs of those groups. But members give permission to receive those mailings and we must treat this as a privilege to ensure we retain members' goodwill and operate with the law.

For this reason we have developed a Club Bulk Mailing policy, setting out the protocols which will be adopted when setting up a mailing which uses our database of members details. The policy covers:

  • legal position
  • best practice
  • Club mailing calendar
  • definition of Club mailing lists, their purpose and intention
  • who needs to approve a mailing before sending
  • training in using the bulk mailing system
  • managing subscribe/unsubscribes
  • questions to answer before initiating a bulk mailing.

 

The toolkit includes a helpful flow diagram to make it easy for all of us to produce helpful, timely, well-targetted Club communications.

Download a PDF file here with the complete policy and toolkit